Got a PA?
Your PA gets a team of their own. The admin gets done for them, so they can prospect, nurture leads and look after your clients.
AI TEAMS FOR REAL ESTATE AGENTS
We build. You grow.
We set up and train your AI team, using leading edge AI tools, so you can build your business.
Never touch another piece of admin, marketing, research, design or database work again.
Book a 20-minute callFree 20-minute call with Ben. We don't sell software; we set it up and teach you to run it.
7:00▮▮▮ ▰
Your AI team
Overnight.
22 past clients ownership-checked
Q3 report batch staged, 639 contacts
To Do list cleared, 30 anniversary texts queued
Morning briefing ready
FROM ONE AGENT TO ANOTHER
“20+ years as an agent. A 25-person office of my own. I've never worked with this much efficiency, quality and accuracy. My AI team now handles everything that pulled me away from what I'm best at, which is people.”
Ben Gazal
Founder, Agent Upside
I don't sell software. I set up the same leading edge AI tools I use every day, train them on your business, and teach you to run them.
EMPOWER, NOT REPLACE
Empower your people. Don't replace them.
No PA yet?
A full-time PA can cost $75–80k a year. Your AI team gives you several assistants working at once, from day one.
Agents, PAs, whole offices. Everyone does more dollar-productive work.
SOUND FAMILIAR?
You didn't get into real estate to do admin.
Proposals at 10pm
Another evening at the laptop after a full day of appraisals.
The newsletter you keep meaning to send
Good intentions. Another month gone. Nothing in your clients’ inboxes.
A database you don't trust
Old details, missed follow-ups and opportunities slipping through the cracks.
Paying for help you still have to manage
Briefing, chasing, checking. Sometimes it’s easier to do it yourself.
WE MAP YOUR BUSINESS. THEN WE BUILD THE TEAM AROUND IT.
Task after task, done. Around the clock.
The work that used to be slow, laborious and time-consuming is now there for you to hand off, 24/7. We map your business, then build the team around it.
01
Database Management
Anything that keeps your database working for you.
Clean, current and always working for you.
02
Marketing & Design
Anything you'd brief a marketer or designer on.
On brand, every time, as often as you like.
03
Market Research
Any question about your market, answered.
Ready before you walk in the door.
04
Script Writing & Proposals
Anything you'd normally write yourself.
In your voice, without the late nights.
05
Admin
Anything that eats your day.
Off your plate, for good.
And everything in between
If it takes you away from clients, we build your team to handle it.
JUST A FEW EXAMPLES
Just ask. It gets done.
Tell your team what you need.
They prepare it, you approve it.
You asked
Real requestsDone
8 of 8Check my past clients still own the homes we sold them
22 owners verified, ready for outreach
Market ResearchPull a full proposal pack for the Terranora block
6 comparables, rate context, 16 photos
Market ResearchAppraisal letter and pre-list kit for 27 Smith St
Letter and pre-list kit ready to send
Script Writing & ProposalsPrepare and send the Q3 report to the whole database
7,500 contacts screened, 10 batches staged
Database ManagementClear my To Do list
160 items to zero, 30 anniversary texts queued
AdminBook opens for Saturday on two listings
Both booked, owners and tenants have been notified
AdminFour Just Sold flyer options for two units
4 print-ready designs ready to pick
Marketing & DesignWrite the email sending the proposal, in my voice
Ready-to-paste paragraph
Script Writing & Proposals+ hundreds more. As much as you need.
A HANDS-ON SETUP
Done with you, not handed to you.
Every business runs differently, so every team we build is different. Start with a free 20-minute call.
The discovery call
We map your business
We find where you're bogged down and where a team would lift you.
Built around you
We build your team
Agents designed around how you work, loaded with your branding, templates and materials.
Hands-on
We hand it over
We walk you through your team and train you until it feels like second nature.
Ongoing
We stay with you
You launch, and we're on call as your business grows.
THIS IS THE UPSIDE
Your business. With breathing room.
More time with clients
Be at the appraisal, not behind the laptop.
Consistent output
Your standard. Every campaign. Every touchpoint.
Bigger capacity
Room for a bigger pipeline, without a bigger to-do list.
Less mental load
A clearer head when the background work is handled.
THE INVESTMENT
Simple, upfront pricing
What you're paying for is setup, training and support — not software.
Agent setup
from $2,200
+ GST · one-off
A full team of assistants, doing your work, from one setup.
- A team built around whatever your business needs
- Your work produced to a high standard, in your way
- Regular, personal touch points with every client
- You simply text or talk to them, and it gets done
- Set up for you, live in two weeks, with support whenever you need it
Office setup
For officesfrom $4,500
+ GST · one-off
Every agent, PA and admin staff member, each with a team behind them.
- Everything in Agent setup, for every agent
- Your admin and front-desk staff supported to do more, better work
- Your PAs freed up for prospecting and client work
- Consistent quality and branding across the whole office
- We roll it out, and your team just asks
For less than a few months of one PA's salary, your whole business gets a team.
Support when you need it
$220 per session (up to 1 hour) for training, new workflows or fixes. Ongoing care plans are available, and we’ll tailor one on your call.
FOUNDING OFFER
We’re taking 5 founding agents or agencies at $1,500 + GST setup. Ask on your call.
Exact scope and fee confirmed on the call.
Book a 20-minute callA FEW GOOD QUESTIONS
Before we talk.
YOUR NEXT CHAPTER
You keep doing what you're best at.
The rest gets handled.
No software to buy. Just your AI team, set up and trained for you.
BOOK A TIME WITH BEN
Book a 20-minute call20 minutes · Video call · With Ben
Limited spots each week. Founding offer open to 5 agencies.